Marketing Strategy: 4 Reasons to Shift from Email to Direct Mail

It's true that as technology changes; we are shifting towards new and more innovative marketing strategies. Email marketing has considerably changed the way people look at things. However, it hasn't damaged the effectiveness of direct mail marketing. On the other hand, direct mail marketing has been enhanced by digital technologies in many ways. It can be integrated with electronic services, promoting direct sales online.

If you are confused, don't worry! Direct mail coupons are going to be as effective as they were ever before. To prove it, we have listed four reasons that mention why direct mail marketing is better than email marketing:

Overload of Inbox by Marketing Campaigns from Different Companies

This can be understood by observing a customer's behaviour to emails. Nobody can read all the emails they get in a day, and most individuals don't bother to check their email in the first place. There is a lot of competition among marketers since so many firms are targeting a customer's email. It's much less competitive in direct mail marketing services, and anybody can develop an effective marketing campaign here.

The Uniqueness of a One-On-One Conversation

You have already done half the job if you manage to get past the competition by moving to direct mail marketing. Direct mail marketing publications are received physically by the customers, and these magazines/publications end up grabbing the reader's complete attention. They don't have to do ten different things like checking other emails, checking social media, receiving calls from friends, or anything related to reading on the phone.

Isn't this a great way of connecting with customers?

Enhanced Design and Delivery

Direct mail marketing publications like letters, magazines, and other publications have the option to be much more creative than an email. The design of these direct mail marketing envelopes can be customized according to the occasion. For example, you can send your publications in a bright red envelope on Christmas, make them orange for Halloween, and add some bright coloured ribbons if it's a birthday or anniversary.

Who wouldn't want to open these envelopes? They are a great way to reach out to existing as well as potential customers.

Check out Direct Response Media Group to find great direct mail marketing services.

About Direct Response Media Group:

Direct Response Media Group is an experienced company that provides direct mail coupon advertising services.

Check out the offerings of DRMG at https://drmg.com/








Comments

Post a Comment

Popular posts from this blog

Direct Response Media Group: Providing All Possible Direct Mail Marketing Services

Image
If your business has been serving in Canada for years, you might be aware of the effects of direct mail envelopes and marketing campaigns. Direct mail campaigns have impressed Canadian audiences like no other. Therefore, businesses have been relying on this marketing technique compared to others. However, businesses need support from direct mail marketing services to overcome challenges.     One service that is trying its best to address all direct mail marketing campaign-related issues is Direct Response Media Group. The company has been in the industry for years. It leverages services like Canada post, first-party data, Pelmorex, etc. Direct Response Media Group tries to give power to businesses. Here are some direct mail offerings from this company. Shared Direct Mail: Direct Response Media Group helps businesses reach audiences in different ways. One way is through shared direct mails. This postcard marketing service helps businesses be a part of shared direct mail and
Read more

Services Regarding Solo Direct Mail Envelopes from Direct Response Media Group

Image
Employing direct mail is a fantastic way to build a connection between businesses and audiences. In Canada, the method has gained massive support from the audiences. Almost 90% of Canadians read direct mail, while nearly 70% make buying decisions based on a direct mail piece. All these statistical data conclude that it is best to send direct mail flyers to Canadian households to promote your business rather than beating around the bush. You can also make your business a part of this direct mail marketing campaign. All you need to do is contact Direct Response Media Group. Direct Response Media Group is the leading direct mail marketing company in Canada. Businesses belonging to over 40 industries depend on DRMG to reach Canadian households through direct mail posts. The company allows its business clients to connect with audiences in many ways, one being shared direct mail. They can be a part of a shared direct mail campaign through our flagship Money Saver® Magazine and
Read more

Direct Mail Statistics That Will Blow Your Mind

Image
  As per the market trends, the effectiveness of Direct Mail has been steadily increasing and it won't be slowing down anytime soon. With the digital marketplace becoming more saturated and people working from home, direct mail has been making a huge comeback. Plus, it works together with digital campaigns for elevated results. Direct mail marketing methods like direct mail coupon advertising have been a game changer.     When it comes to direct mail marketing, you may have doubts about its effectiveness. Take a look at some direct mail statistics that prove how direct mail is thriving. • More than 85% of people visit a company’s website or store after receiving a direct mail piece. When done effectively, 3 of 5 people visit a website after reviewing their Direct Mail piece. By ensuring your Direct Mail campaigns match or enhance what you are advertising online, both channels work together to improve your bottom line. • More than 50% of people make a purchase from a bu
Read more