Direct Mail Statistics That Will Blow Your Mind

 

As per the market trends, the effectiveness of Direct Mail has been steadily increasing and it won't be slowing down anytime soon. With the digital marketplace becoming more saturated and people working from home, direct mail has been making a huge comeback. Plus, it works together with digital campaigns for elevated results. Direct mail marketing methods like direct mail coupon advertising have been a game changer.

 


 

When it comes to direct mail marketing, you may have doubts about its effectiveness. Take a look at some direct mail statistics that prove how direct mail is thriving.

• More than 85% of people visit a company’s website or store after receiving a direct mail piece.

When done effectively, 3 of 5 people visit a website after reviewing their Direct Mail piece. By ensuring your Direct Mail campaigns match or enhance what you are advertising online, both channels work together to improve your bottom line.

• More than 50% of people make a purchase from a business after receiving a direct mail piece.

Around half of the people end up purchasing from a business after receiving a direct mail piece. By offering only the most premium quality products, you can ensure that you retain most of these customers who purchase after receiving a direct mail piece.

• More than 73% of consumers prefer direct mail because it can be read anywhere.

With more prospects at home and overloaded with digital ads, Direct Mail offers customers the power to go through their mailbox when it's convenient for them. It eliminates the need to invest time in checking it even during your busy schedule. You can do it whenever you want.

So, if you are planning on sending direct mail marketing envelopes, you should contact Direct Response Media Group. DRMG has been offering the most premium quality services to all sizes of businesses for more than 19 years. They are among the most popular direct mail companies in the industry. The reason for their success is their wide product range which contains many solo and shared direct mail products. So, what are you waiting for? Check out their website today and experience their services.

About Direct Response Media Group:

Direct Response Media Group is one of the leading direct mail companies that can help you advertise through a direct mail magazine.

For more information, visit https://drmg.com/



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